Using Odoo for Ecommerce: Key Features and Advantages

Every well-established ecommerce company will tell you - acquiring a scalable and robust business management platform from the get-go will save you a lot of time and money. An array of factors must be considered in ecommerce, from data security and legal compliance matters to inventory management, shipping administration and the overall customer experience. 

Odoo ERP system is an increasingly popular choice due to its powerful capabilities to optimise and automate many of the related processes. It offers a centralised platform for all of your business needs, including numerous benefits for website and e-shop building. Let’s dive into some of the key examples of how using Odoo ecommerce can benefit your business. 

Easiest web development tools

Designing the perfect website for your e-shop is incredibly simple with the powerful integrated Odoo web development tools. First of all, Odoo uses the drag & drop principle with pre-designed website blocks, themes, effects, animations and so on. This allows you to create stylish and responsive web pages without any coding knowledge, although an integrated code editor is also available for further customisation. 

Not only that, Odoo ecommerce features cover all of your e-shop needs and much more. Such functionality as wish list, search bar, customer portal, product variants and attributes, customer reviews, etc. are readily available to be installed onto the website. The check-out process is simple and transparent, as Odoo takes care of automated price / shipping / tax calculators for you. You won’t even have to find your own imagery, since Odoo provides you with a free imagery library containing millions of stock pictures, illustrations, icons and videos!

Odoo makes it easy for businesses of all types and sizes. Dropshipping? No problem. Selling subscriptions for digital products? That’s perfectly fine. Looking to run multiple stores on a single database? Easy! Odoo will also throw in a multi-languages feature, making translations fuss free too. 

Custom solutions and scalability 

If you do fancy creating custom-made solutions beyond the integrated tools and features, Odoo will certainly make it easy for you, given its open-source nature. 

The business management system uses a modular architecture, which allows you to add or remove applications as needed, including thousands of third-party apps available on the Odoo Apps Store. The existing modules are highly customisable with the integrated developer mode as well as the handy customisation tool “Odoo Studio”. You are free to make custom apps, automate your workflows, design reports and customise advanced screens using these powerful tools. 

As your business grows, Odoo also offers plentiful scalability possibilities, as the platform can fully evolve together with your business needs. You will be able to adjust existing solutions with extra functionality, adapt your workflows and integrate additional features. Odoo offers the choice between 3 ERP system hosting types: cloud-based (Odoo Online), on-premise (Odoo Enterprise) or hybrid (Odoo Sh.). Cloud-based and hybrid options provide a lot of flexibility and scalability - acquiring more storage space or adding new features is as simple as a few mouse-clicks. 

Amazing value for your money

Let’s be real - which growth-focused business owner would want to spend thousands every month on ERP subscriptions only?! And that comes on top of already hefty implementation, migration and, in most cases, customisation costs… Oh, and how about a couple of hidden fees in the process? 

Before your blood starts boiling from anger, you will be happy to find out that Odoo is, in fact, one of the most affordable ERP systems in the industry. The software offers full transparency to their users, with no unforeseen costs. It’s an all-in-one solution, meaning you pay one price and you get access to all Odoo apps and modules. The most expensive subscription plan is currently €29.90 per user - that’s nearly 6 times cheaper than one of the main competitors, Microsoft Dynamics 365 ERP, hefty €164 / user monthly cost. 

Additionally, the best Odoo partners UK offer competitive pricing for Odoo system implementation services, further ensuring that you get the maximum value for your investment. Yes, we are biassed and we don’t hide our love for Odoo but, if you want our opinion - it simply does not get better than this.

Integration with multiple sales channels

In the era of omni-channel retail, it is crucial for your business to have a presence across multiple sales channels. Odoo's ecommerce platform integrates seamlessly with various sales channels, such as physical stores, marketplaces like Amazon and eBay, and social media platforms. This integration enables you to manage all your sales channels through a single platform, providing a centralised view of your business performance and simplifying inventory management.

Odoo also supports integration with a variety of popular payment gateways such as PayPal, Stripe and Adyen, providing your customers with multiple options for online payments. This ensures a secure, convenient and familiar checkout process for customers, boosting conversion rates and sales.

Unified business management processes

Odoo is much more than just an ecommerce platform.. It’s an all-encompassing ERP system that integrates seamlessly with numerous business applications. It does it in the most convenient way too - as it gives you a view of all aspects of your business, within a single user-friendly dashboard. The harmonious inter-connection between the various areas of your business allows you to run your ecommerce operations as smoothly and productively as possible. 

Let's cut straight to the chase with key examples of how these integrations will make your workflows easier:

Order processing and fulfilment 
  • Automatic order confirmation and tracking updates sent to customers;
  • Integration with shipping carriers for real-time shipping rates and label printing;
  • Streamlined returns management;
  • Dropshipping support and multi-warehouse fulfilment;
Inventory management 
  • Real-time stock updates and automatic stock adjustments;
  • Inventory synchronisation across multiple ecommerce and physical stores;
  • Automated procurement and reordering rules;
  • Product variant management and barcode support;
CRM (Customer Relationship Management) 
  • Centralised customer data, including order history and preferences;
  • Personalised marketing and sales efforts based on customer segmentation;
  • Lead generation from website visitors and conversion tracking;
  • Integration with sales modules for quotation management and upselling;
Finance and accounting 
  • Integration with the accounting module for automatic invoice generation and payment tracking;
  • Real-time financial reporting and analytics;
  • Support for multiple currencies, taxes, and payment gateways;
  • Budget management and financial forecasting tools;
POS (Point of Sale)
  • Synchronisation of inventory, pricing and customer data between ecommerce and POS systems;
  • Unified management of online and in-store sales, promotions, and loyalty programs;
  • Real-time sales and performance analysis across all sales channels;
Customer support (Helpdesk)
  • Streamlined ticket creation from ecommerce customer inquiries;
  • Integration with customer data for personalised support and faster issue resolution;
  • Automated assignment of support tickets to relevant team members;

Ecommerce marketing made easy

We all know the ecommerce space is as competitive as it gets. So overcomplicating your marketing efforts with dozens of tools and unproductive processes would be a huge mistake, wouldn’t it? Well, the Odoo ecommerce module has a suite of robust marketing tools to not only help you perfect your SEO strategy but also engage your customer with creative campaigns more effectively. 

For example, the built-in email marketing tools allow you to create targeted campaigns and promotions using templates, while the social media module integrates with various online platforms to help you broaden your audience reach. The marketing automation module is a powerful tool, allowing the creation of rule-based automated actions for customer follow-ups (e.g. abandoned cart targeting, suggested products and so on). Administering coupons, codes, gift cards, affiliate marketing and other promotional activities is super easy too. 

The back-end of Odoo web developer is just as user-friendly and intuitive as the front-end. Here you will be able to access Odoo’s built-in SEO tools that help your platform rank well in search engines and drive organic traffic to your e-shop. Optimise your content, manage meta titles and descriptions, track page performance with integrated Google Analytics dashboard and more.

Real-time reporting and analytics

Odoo’s built-in reporting and analytics features equip businesses with crucial insights into their online store's performance, customer behaviour and sales trends. The platform allows businesses to monitor customer acquisition, retention and churn rates, as well as analyse customer segmentation and preferences. Users can also track and analyse sales performance metrics such as total revenue, average order value, order volume, conversion rates and abandoned carts. 

By assessing product performance, businesses can identify top-selling products, categories and trends, while keeping track of inventory levels and restocking requirements. Odoo ecommerce also provides a customizable real-time dashboard with relevant widgets and KPIs, ensuring easy access to essential data for quick decision-making.

Seamless integration with Google Analytics further enhances the platform's tracking and reporting capabilities, enabling businesses to analyse traffic sources, bounce rates, user behaviour patterns and the effectiveness of their SEO efforts. Exportable data in various formats, such as CSV or Excel, allows for in-depth analysis, integration with third-party business intelligence tools, and sharing with team members and stakeholders.

Final word

Odoo ERP system is an invaluable solution for businesses seeking to optimise and streamline their ecommerce operations. Its user-friendly interface, customizable features and seamless integrations across various business areas make it an ideal choice for organisations of all sizes. It simplifies and enhances every aspect of ecommerce management, while offering advanced capabilities and amazing growth opportunities. 

Get started with the best Odoo partners UK

ERP system implementation and management can be a complex process, but you don't have to do it alone! As official Odoo partners UK with years of expertise in the industry, we offer reliable Odoo implementation services. We will provide you with guidance on the best solutions for your individual business needs, develop custom solutions and maintain this powerful system for you. 

Get in touch today or book a FREE demo with an Odoo expert!

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